Petescaramels: How blogs fed candy biz

Posted by: Stephen Baker on February 29

Just learned about Peter Liebenson, who was still in high school when he hoisted up his candy business with blogs. (This isn’t a new story, but it’s new to me.)He was making caramels in his kitchen 18 months ago, and promoted them by sending them to the candyaddict blog. They raved. Next thing you know, he’s in the New York Times, on CBS. Now he’s running the business as a student at Swarthmore College.

We don’t write often about these vertical industry blogs, but they pack a punch.

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Reader Comments

Candy Addict

February 29, 2008 08:29 PM

Wow! Thanks so much for the link/mention!

Brian
owner of Candy Addict

Emily Anne

March 3, 2008 10:26 PM

Oh my gosh! I saw this kid on tv and ordered some. They are incredible! How awesome that he's so young and has such a great business. Pete, you rock!

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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