Brazilian ban on billboards: How far to take it

Posted by: Stephen Baker on May 06

Max Kalehoff writes about Sao Paulo’s move to ban outdoor advertising from the enormous city. Vermont did something similar long ago, and the absence of billboards makes a drive through its green mountains much more beautiful. But I like advertising in cities. Brightens them up. In fact, video game makers have found that most players prefer to rampage through virtual cities plastered with advertising. It makes them feel more realistic. Will virtual cities be the next target for Sao Paulo’s clean-up brigade?

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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