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Ex-BW staffer blogs on ad drop at BusinessWeek

Posted by: Stephen Baker on January 25

This is the weirdness of blogging in today’s mainstream pubs. I link to a former colleague, Gary Weiss, who is blogging about disappointing ad numbers at BusinessWeek.

The second commment to his post, though anonymous, has the ring of someone who works closely with us:

The hard-hitting reporting you bemoan withered away because of budgetary reasons. Besides the layoffs of the last several years, many of those who left on their own—as you did, Gary—were not replaced. Investigative reporting takes a lot of time and resources, and it’s tough to do when you are budget-challenged. That said, BW’s new editor-in-chief hired the Wall Street Journal’s Page One editor as an assistant managing editor last fall, and put him in charge of investigative projects. That’s an important commitment to investigative reporting. And indeed, the magazine has been producing more investigative reporting in recent months and will continue to do more. Whether that results in more ads…who knows? But it should make for a more interesting magazine.

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Reader Comments

Gary Weiss

January 25, 2006 08:11 PM

Hey, thanks for the mention, Steve.

Yes, there is a kind of circularity to two or three apparent insiders posting in my blog off-premises, and your picking it up and posting it on-premises. Perhaps y'all should consider an internal blog so the troops can let off steam.

By the way, I hate to be a crass self-promoter, but I would be remiss if I did not point out that I have a book coming out in April. The title is Wall Street Vs. America, and further info (and some recent, flattering advance comments) is obtainable from my website and from this blog item: http://garyweiss.blogspot.com/2006/01/kind-words-i-see-that-theres.html

Gary

hiro bachani

January 31, 2006 05:01 PM

I am not surprised to see the mainstream print media losing some of their advertising steam, what with the internet google/yahoo behemoths going great guns ahead.Google might earn 2 billion dollars net profits on a full year gross revenue of 6 billion dollars mainly due to google words advertising. What the regular print media guys should do is to learn to squeeze some ad money out of their internet versions-like insisting on payments for advertising on their blogs too- regards- hiro bachani- mg. director- http://www.merlin-me.com - merlin mp3/mp4 players are rocking the podcasting world with their capacity to play over 10,000 songs and 100 movies on your palm-top.

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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