Bloglines CEO promises top blog search by summer

Posted by: Stephen Baker on May 18

I talked today with a jet-lagged Mark Fletcher, just in from Tokyo. bloglines.jpg
The CEO of Bloglines (now a division of AskJeeves) says that his company will release a blog search engine this summer which will surpass the likes of Technorati, Feedster, and PubSub. “The challenge,” he says, “is to create world-class blog search, which we don’t think exists now.”

Of course, lots of companies, big and small, are chasing that vision. Fletcher says that with improved search, Bloglines will lead users to the relevant blogs, and then help them organize all the feeds pouring onto their desktop. He sees the technology automatically grouping the feeds, or perhaps ranking them according to the user's interests (as documented by clicks).

If anyone wants to read the notes from this interview, Download file
have at them. And if you find stories or angles there that I should have stressed, let me know.

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Reader Comments

Jack Krupansky

May 18, 2005 05:07 PM

Thanks for the interview notes. I'm a big fan of reading information in as raw an unedited form as possible. I was half hoping it would be a PDF of scanned handwritten notes.

The ad thing is a big unknown, coupled with the business model. I use Bloglines and I have my own blogs; I'm not paying anything on either end. Google is now beta-testing AdSense ads that eventually I can put into my blogs and that users of Bloglines (and other aggregators) will then see. That will let me make a little money, but where's Bloglines going to monetize their infrastructure and services?

I just hope they don't think they can drop any little "surprises" on either publishers or subscribers without significant repercussions. Maybe they'll just put ads below the web feed publisher's AdSense ads. Meanwhile, we'll al be waiting for those shoes to drop.

I'm not convinced of the merits of a distinct "blog search engine". I just use Google and stick the word "blog" after my search terms and get plenty of interesting blog results. Maybe you guys at BW could prepare the case for how business users can get *significant* business value from blog search engines.

-- Jack Krupansky

Greg

May 18, 2005 05:50 PM

>

This part is interesting. How they will filter and rank blogs in the search engine will be key to how useful it is. You did mention using clicks as a way to rank blogs or blog entries. Does that mean they will weight blog posts with clicks instead of say incoming links or number of subscribers? Will they use tags? It would be interesting to find out more about this. Thanks for the notes.

Michael Parekh

May 18, 2005 11:34 PM

You are to be commended for making available your notes online...truly special move.

The two areas that struck me as the most interesting were:

"we want it to be a universal mailbox"...trying to understand how UNIVERSAL.


and on advantage vs. Outlook, the comment:
"you can create any # of indiv. email addresses."

Any clarification on those two items beyond the notes would be interesting.

thanks again.

Greg Linden

May 19, 2005 01:39 PM

Hi, Stephen. If you want to see technology that "leads users to the relevant blogs", you might check out Findory, our personalized news website.

Findory learns from the articles you read and surfaces other interesting weblog posts and news articles. Go to Findory.com and try clicking on a couple articles.

qws

May 21, 2005 06:38 PM

use rtf or txt format for notes

Mexico

July 14, 2005 08:18 PM

and on advantage vs. Outlook, the comment:
"you can create any # of indiv. email addresses."

Any clarification on those two items beyond the notes would be interesting.

web search

September 10, 2005 06:08 PM

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Dmitriy

December 20, 2005 01:16 PM

For me Outlock is the worsest post client

Paul

February 20, 2006 08:40 AM

what is the best blog software to use?
I have alike question..

Paul
---
Search Article

Tom Goodman

May 5, 2006 03:56 AM

This blog posting was of great use in learning new information and also in exchanging our views. Thank you.

Tom Goodman


http://www.bestcardscenter.com

Osmosis Inversa

September 4, 2006 01:32 PM

what is the best blog software to use?

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In Blogspotting Senior Writer Stephen Baker and Associate Editor Heather Green take a look at how cutting-edge technologies are changing business and society. Whether its blogs or wikis, data crunching or data targeting, technology’s advances are reshaping the world that we live in.

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